The 135 Challenge Blog
Today’s coverage of women’s sports lacks depth and development. We’re missing the narrative. We’re missing the characters. We’re missing the whole story.
Sports coverage needs dynamic characters.
People who love sports love more than just the game. We follow athletes and teams because we can follow the storylines. We know and identify with the characters.
Tom Brady, an underrated underdog turned top dog.
LeBron James, the redeemed king.
Cristiano Ronaldo — hero or heel?
But most people don’t know the characters in women’s sports.
Media coverage of women’s sports is so slim and surface-level that unless you are already a superfan, you probably don’t know much about even the top women athletes in the world.
Without developing the characters and narrative, it’s almost impossible for the average sports fan to become invested in the stories, the characters, and the narrative of the athletes and their teams.
With the 135 Challenge, I’m trying to change that.
For the next 135 days, I’m spotlighting one important woman in sports every damn day while training for the Badwater 135 mile race.
Many of these women inspire me, and I believe that if you knew more of their stories, they’d inspire you too.
My goal is to tell you who these athletes are—their athletic accomplishments & character archetypes—so you follow their stories, long after my race is run.
March 7th - July 19th, 2021
135 Badass women & 135 days of training for the Badwater 135.
While training for this year’s Badwater 135 footrace, I’m spotlighting 135 women in sports.
You better recognize.
April Ross - The Phoenix
Day 118/135. April Ross has twice faced down challenges that made her want to quit volleyball. But she always rises up, this year striving for her first gold medal in the Olympic Games.
Misty May-Treanor - The Unstoppable
Day 87/135. From college to the pros to the Olympic games, Misty May-Treanor has proven time and time again that she’s not only a champion, she’s flat out unstoppable.
Kerri Walsh-Jennings - The Animal
Day 51/135. Kerri Walsh-Jennings is more than just Six Feet of Sunshine. She’s also an Olympic gold medal winner, world champ, the winningest beach volleyball player in history, and not done yet.